Liaoning Jiashun Chemical Technology Co., Ltd. is located in Dashiqiao City, Liaoning Province, "China's Magnesium Capital". Special high-temperature oxidation relies on the rich magnesium resources in the region and the strong preferential policy support provided by Dashiqiao for the development of magnesium industry clusters. Oriented, fully focus on the research and development and production of high-end electrical grade magnesium oxide products. Eleven years after the establishment of the factory, it has successfully embarked on a sustainable development path integrating R&D, production, sales, and export earnings. Production leading enterprises. By the end of 2015, the accumulated sales revenue was more than 50 million yuan, the tax revenue was more than 2 million yuan, and the foreign exchange earned by export was more than 3 million US dollars; by the end of 2015, the fixed assets of Jiashun Company had reached 110 million yuan. While achieving considerable economic benefits, it also produces positive social benefits. The company's high-quality products are energy-saving, environmentally friendly, technologically innovative, and have high added value, which have played a positive role in driving the regional economy, promoting employment, and earning foreign exchange through exports.

1. Relying on regional resource advantages to seize the high-end product market

      The magnesium industry is a characteristic and advantageous industry in Dashiqiao City. It is very rich in magnesium resources and minerals, with a total proven reserve of 4.456 billion tons and a reserve of 363 million tons. All". In Dashiqiao City, there are many professional manufacturers that can produce various grades of fused magnesia. The raw material resources of electrical grade magnesia are abundant and the cost is low. Relying on the advantages of regional mineral resources, Jiashun Company can select and purchase various grades of fused magnesia to produce different grades of electrical grade magnesia products, which not only greatly reduces the production cost of electrical grade magnesia products, but also because it can purchase High-quality fused magnesium raw materials thus improve the quality of electrical-grade magnesium oxide products and the yield of finished products, so that the company has a unique market competitive advantage.

From the perspective of the global economic situation, despite the overall downward trend, the small household appliance industry still maintains its strong development momentum and the demand is strong. Electrothermal technology is the core technology of small household appliances, and electrical grade magnesium oxide powder is the core material of electrothermal technology and electrothermal products. At present, the homogenization of electrical grade magnesium oxide powder in the market is becoming more and more serious, and the competition is fierce, especially the competition of low-end products. Cruel, lack of profitability, while the high-end products represented by high-end electrical grade magnesium oxide are relatively profitable, and the market demand is on a steady upward trend. High-temperature electrical grade magnesium oxide products are the core products of the competitiveness of the industry. Their quality and technical level will determine the market position of the company's products and are an important symbol of the company's core competitiveness. However, there are many defects in the quality of ordinary electrical grade magnesium oxide products in the current market, which cannot fully meet customer requirements and cause many restrictions to customers' use. The main manifestations are that the product has large magnetic content, high moisture content, obvious hygroscopicity, and anti-sintering ability. In terms of deficiencies, etc., there are different degrees of hidden dangers in the quality of the electric heating pipe products produced. In other words, the original product technology has been unable to fully meet the market demand, can not meet the customer's pursuit of product improvement. Under this circumstance, Jiashun Company quickly launched high-end product research and development according to the current industry situation and its own actual situation, and improved the overall quality of products to seize the high-end product market.

2. Improve the company's own scientific and technological research and development capabilities and stimulate the company's own development potential

Jiashun company attaches great importance to the technical research and development of high-end electrical grade magnesium oxide products. The company has a complete set of domestic advanced laboratory testing equipment and a domestic expert, technical, testing and laboratory team with strong technical force and rich practical experience. The overall research and development ability is strong . In 2015, Jiashun Company has passed the certification of "Yingkou Municipal Technology Center" and "Yingkou Engineering Technology Research Center", and participated in the "Liaoning Province Boron and Magnesium Resources Chemical Industry and New Materials" initiated by Yingkou Science and Technology Bureau and Dashiqiao Science and Technology Bureau. Engineering Technology Industry Alliance". In 2016, Jiashun Company will use this platform to establish a comprehensive technical cooperation in production, learning and research with Yingkou Research Institute of Dalian University of Technology, increase the research and development of new products, ensure the long-term stability of the quality of all products of the company, and fully meet the needs of the market. According to the requirements of customers, the product quality has always maintained the leading technology level in the international industry.

Since the establishment of Jiashun Company, it has integrated with high starting point and high standards, strictly implemented international 9S management, and passed ISO9001 quality system certification ISO14001 environmental management system certification, and also obtained ROHS certification. At present, the company has obtained seven "new utility patents" and is applying for three invention patents including "special high temperature electrical grade magnesium oxide". The company has obtained the "Yingkou Municipal High-tech Enterprise" certification, and will apply for the Liaoning Provincial High-tech Enterprise Certification this year. All these have laid a solid foundation for the future development and upgrading of the enterprise. At the same time, the company has further improved its sales channels. At present, Jiashun's products have been recognized by customers at home and abroad with advanced technology, strict standards and scientific management. India, Russia, Brazil, Malaysia, South Korea, Japan, Poland and more than 40 countries and regions. There are sales offices in Jiangsu, Zhejiang, Guangdong, Shenzhen and other places in China, which are convenient for customers to contact at any time and meet the needs of domestic and foreign markets and customers.

3. Spend huge sums of money to build a "special high temperature electrical grade magnesium oxide" production line

In order to solve the serious shortage of product homogeneity in the current electrical grade magnesium oxide market as soon as possible, improve the overall quality of products, and meet the needs of market customers as soon as possible, Jiashun Company invested more than 12 million yuan in February 2015 to build a "special high temperature with an annual output of 8,000 tons". Electrical grade magnesium oxide powder" production line. At present, the global market demand for high-temperature electrical grade magnesium oxide powder is more than 200,000 tons (about half of the domestic market), and the market gap is large and the demand is urgent. The new production line adopts a special atmosphere roasting process to successfully solve many shortcomings of ordinary high-temperature electrical grade magnesium oxide powder, and significantly improve the comprehensive performance of the product. Its products are ranked at the high end of the market and are quite competitive in the market. The company is self-funded. In June 2015, the material production was officially started, and a test run was successful. The performance of the special high-temperature electrical grade magnesium oxide products that have been produced so far has been very stable, and has won praise from domestic and foreign customers. The new production line greatly reduces the number of operators due to the selection of equipment with a high degree of automation, and only 4 people are required for each shift.