In the process of CLP industry from large to strong, from satisfying foreign trade export to fully participating in global market competition, many home appliance brands of Liaoning Magnesium Oxide have torn off the old label of low price and embarked on a high-quality, high-end brand line. This poses no small challenge to upstream companies, especially material suppliers.

Taking Jiashun, which focuses on the supply of electrical grade magnesia, as an example, at the moment when the home appliance industry is transforming and upgrading and mainstream brands are creating high-end products, how to grasp the quality of the source of magnesia and serve the electric heating pipe enterprises well is a problem that Jiashun has been thinking about. Especially in 2017, when raw materials skyrocketed, the importance of tertiary suppliers and core materials became more and more obvious for companies that intend to build high-end home appliance brands. For Liaoning Jiashun Chemical Technology Co., Ltd., which has always insisted on "specialization, refinement and newness", this is a good opportunity to "create a brand".

Sitting on high-quality magnesium ore, perfecting the layout of magnesium oxide industry

In fact, all household appliances that need to convert electrical energy into thermal energy require electric heating tubes, and electric heating tubes require magnesium oxide powder. Ni Zhongwei, chairman of Liaoning Jiashun Chemical Technology Co., Ltd., said that electric heating tubes are the core components of home appliances, and electrical grade magnesium oxide is the core material of electric heating tubes for home appliances. Although each electric heating tube uses only a few hundred grams of magnesium powder, home appliances The industry is huge, so the demand for magnesium powder is relatively strong. Moreover, 21% of the world's magnesite reserves are concentrated in China, and 67% of the output is provided by China. Among them, Liaoning magnesite reserves are the most abundant, accounting for 85.6% of the country's total. Relying on geographical advantages, in the early stage of industry development, Jiashun quickly embarked on a sustainable development path integrating R&D, production, sales, and export earnings.

Through Ni Zhongwei's introduction, the reporter from "Electrical Appliance" learned that the production process of electrical grade magnesia includes magnesite mining and beneficiation, electrofusion smelting into fused magnesia, fused magnesia selection and classification, magnesia particle finishing, crushing, screening Separation, shaping, dust removal, magnetic separation, high temperature heat treatment, moisture removal, mixing modification, etc. Jiashun mainly focuses on the selection and classification of fused magnesia to the final production of electrical grade magnesia products. The core product launched is to provide high-quality insulation, high thermal conductivity, and no leakage for electric heating components. sexual material. For Ni Zhongwei, Jiashun will take advantage of the region's unique magnesium resources, magnesium industry and the spillover effect of information knowledge and other competitive advantages to make the electrical-grade magnesium oxide industry continue to develop in a high-end and large-scale direction; make full use of scientific research institutes The advantages of the institute's scientific research technology and scientific and technological talents have injected vitality into the research and development of Jiashun's high-end products.

Committed to high-end materials, the sword refers to the magnesium oxide brand

Looking back on 2017, Ni Zhongwei thinks it is a very special year. This year, the low iron ore required for electrical grade magnesia was scarce, and the price of raw materials soared. Compared to a year ago, prices have risen more than . At the same time, the electric heating tube industry for household appliances is facing difficulties, and some electric heating tube factories that do not meet the environmental protection standards have been shut down or closed according to law. In the same year, the "special high-temperature electrical grade magnesium oxide" produced by Jiashun has been launched in the market for the third year. As the main filling material for high-temperature heating pipes, it has greatly improved many electrical insulation properties of domestic high-temperature magnesium oxide powder. problems, and achieved remarkable results. Ni Zhongwei said: "Jiashun expands the market with an annual growth rate of 30%, and the comprehensive performance indicators of the same products have reached the international level." It was also this year that Jiashun became a "high-tech enterprise" in the electrical-grade magnesium oxide industry. "Yingkou Municipal Technology Center" and "Yingkou Engineering Technology Research Center" and many other honors. Keen Ni Zhongwei realizes that even the third-tier suppliers have come to the crossroads where they need to "create a brand". He emphasized that after becoming one of the professional manufacturers of R&D and production of high-end electrical grade magnesium oxide and becoming a leading enterprise in the production of high-end electrical grade magnesium oxide in the region, "strengthening quality and creating a brand" is an indispensable and important part of enterprise development.

In order to enhance quality and create a brand, Jiashun is equipped with advanced laboratory testing equipment and industry experts with rich practical experience, and participated in the "Liaoning Province Boron and Magnesium Resources Chemical Industry and New Materials" initiated by Liaoning Yingkou Science and Technology Bureau and Dashiqiao Science and Technology Bureau Engineering Technology Industry Alliance". Ni Zhongwei said that from the beginning of the business, Jiashun did not want to make low-end products. Therefore, Jiashun has strictly implemented international 9S management since its establishment, and successively passed ISO9001 quality system certification, ISO14001 environmental management system certification, and also obtained RoHS certification. At present, Jiashun has obtained 7 "new utility patents" and 1 invention patent, and two invention patents such as "special high temperature electrical grade magnesium oxide" are being declared. In addition, Jiashun has also achieved a number of "transformation of scientific and technological achievements".

"Coal-to-electricity" has another good opportunity to increase sales and expand production capacity

In 2017, the promotion of coal-to-clean energy projects achieved initial results, bringing good air quality to most northern regions. Among them, the sales of air source heat pumps that convert electrical energy into heat energy have grown rapidly, and the demand for heating pipes is indispensable for such products, and the sales of electrical grade magnesium oxide have also grown rapidly. According to Ni Zhongwei, Jiashun achieved an output value of 34 million yuan in 2016 and earned US$2.2 million in foreign exchange. In 2017, it is expected to achieve an output value of 60 million yuan and earn foreign exchange of 3.1 million US dollars. The sales volume is increasing at a rate of 15% every year. The sales volume in foreign markets has increased by 45% year-on-year in 2016, and the sales volume has increased by 80% year-on-year.

Jiashun has two production lines for ordinary electrical grade magnesium oxide powder and one production line for special high temperature electrical grade magnesium oxide powder. With an annual production capacity of 15,000 tons, it is still difficult to meet the rapidly growing market demand. In particular, the demand for "special high temperature electrical grade magnesium oxide powder" will increase significantly in 2018. To this end, Jiashun is planning to expand the production line of "special high temperature electrical grade magnesium oxide powder" with an annual output of 5,000 tons. It is expected that the production line will be completed and put into operation in October 2018. Ni Zhongwei said confidently: "After the production line is completed and put into operation, its products meet the American ASTM testing standards, and are equipped with advanced heat treatment high-temperature furnaces, life testers, electrical performance test lines and other inspection equipment in production. Special high-temperature electrical grade magnesium oxide It carries out comprehensive quality control of material selection, refining and synthesis, and takes the lead in launching the pioneering work of smelting special high-temperature electrical grade magnesium oxide and fine processing with numerical control technology in China." He emphasized: "The future research and development direction of Jiashun is 'high-end'. Functional Electrical Grade Magnesium Oxide'."

In the field of home appliances, the special high-temperature electrical-grade magnesium oxide powder produced by Jiashun has passed the test due to its excellent electrical properties, super thermal conductivity, low magnetic content, anti-hygroscopic properties and strong anti-sintering properties. The practical application and testing of high-end electric heating elements, various comprehensive electrical performance indicators have been recognized by domestic and foreign high-end electric heating element manufacturers. Jiashun's new products have been sold well in more than 40 countries, including the United Kingdom, Italy, Turkey, Russia, Brazil, South Korea, Poland, etc. The high-quality high-end electric heating elements produced with special high-temperature electrical grade magnesium oxide powder involve washing machines, air conditioners, water heaters, ovens, microwave ovens, etc. High-end small home appliances, and established cooperative relations with well-known domestic and foreign home appliance brands such as Samsung, LG, Smith, Haier, TCL, Konka, Supor, Angel and so on.

Introduce new technology to solve industry problems and pain points

According to Ni Zhongwei, domestic and foreign enterprises have higher and higher requirements for the quality of electrical-grade magnesium oxide products. In order to cope with the increasingly fierce market environment, Jiashun invested more than 12 million yuan in February 2015 to build a special "annual output of 8,000 tons" High-temperature electrical grade magnesium oxide powder' production line. At present, the global market demand for high-temperature electrical grade magnesium oxide powder is more than 200,000 tons (about half of the domestic market). The market gap is large and the demand is urgent.

According to him, the "special high-temperature electrical grade magnesium oxide" produced by the new production line using a special atmosphere roasting process has successfully solved many shortcomings of domestic ordinary high-temperature electrical grade magnesium oxide powder, and has significantly improved the overall performance of the product. Ni Zhongwei told the reporter of "Electrical Appliance" that there are many defects in the quality of ordinary electrical-grade magnesium oxide products on the market, which are mainly reflected in the large magnetic content, high moisture content, obvious hygroscopicity, and insufficient anti-sintering ability. The pursuit of improving product performance.

He explained in detail: "The main source of many problems of high-temperature electrical grade magnesium oxide is the formation of crystal water in the smelting process of fused magnesia. Regarding the removal of crystal water in magnesium oxide crystal particles and the removal of crystal water for secondary moisture absorption protection The research on the moisture-proof ability of related products is currently a key research and development topic in the industry. Jiashun and Dalian University of Technology Yingkou Research Institute have established a comprehensive technical cooperation in production, learning and research, and increased the research and development of new products, so that the product quality will always remain international The leading technology level in the same industry. The performance of the special high-temperature electrical grade magnesium oxide products produced is very stable, which greatly improves the performance indicators of high-end electric heating elements while ensuring product quality and zero accidents.”

In addition to the efficiency of converting electrical energy into thermal energy, the electric heating tube has also high requirements for electrical protection, especially the leakage safety of the electric heating tube under high temperature conditions. As an electrical insulating material with high insulation, high thermal conductivity and high temperature resistance, electrical grade magnesium oxide effectively ensures that its electric heating products can withstand high temperature and do not leak electricity. The product can withstand a temperature of up to 1200 ° C, which is enough to meet and ensure the insulation electrical performance and safety performance of the electric heating components. Especially with the new production line of "special high-temperature electrical grade magnesium oxide powder" in Jiashun, the highly automated co-production equipment has greatly improved the production efficiency of Jiashun; through the highly integrated control system, only 2 production operators are needed. It can meet the operation needs of the production equipment, and effectively reduce the production cost and labor cost.