In the wave of consumption upgrading in the past few years, as a tertiary supplier of the home appliance industry, Liaoning Jiashun Chemical Technology Co., Ltd. has not relaxed its requirements for product quality and the shaping of high-end brands. After the honorary titles of "Contract-honoring and Promise-keeping Enterprise", "Yingkou Municipal Technology Center" and "Yingkou Engineering Technology Research Center", they signed a scientific and technological cooperation agreement with Dalian University of Technology to jointly build an enterprise technology center and integrate "production, education, research and application" "Integration to new heights.

How to sell magnesium oxide

On May 11, 2018, Wang Jiqi, general manager of Liaoning Jiashun Chemical Technology Co., Ltd., said in an interview that Jiashun currently has 2 invention patents, 7 new utility patents, and a number of invention patents are being declared. And the substantive review stage, it can be said that the achievements are remarkable. He has been engaged in the R&D, production and sales of special electrical grade magnesium oxide and magnesium chemical products for many years. Jiashun's products are exported to more than 40 regions such as Italy, Germany, the United Kingdom, Poland, South Korea, and India. It is a well-deserved Chinese electrical grade magnesium oxide. industry leader. However, Wang Jiqi also realized that in the current transformation and upgrading of the China Electric Power Industry and Chinese consumers focusing on quality of life, the demand for high-end home appliances is growing, posing a lot of challenges to suppliers. Behind Jiashun's years of polishing high-quality products and casting high-end brands, it is indispensable to cultivate and reserve scientific and technological talents, technical precipitation and breakthroughs in research and development. Therefore, compared with the honors obtained in the past, Jiashun pays more attention to the cooperation with the goal of "production, education, research and application", and joins hands with Dalian University of Technology to once again lay an industry advantage for Jiashun.

Let the enterprise R&D center become a scientific and technological talent base

As we all know, in daily life and production activities, the most effective and safe way to convert "electricity into heat" is mainly electric heating tubes and other components, and the vigorous development of the home appliance industry has also driven the demand for high-end electric heating tubes. The insulation and heat conduction of electric heating tubes are inseparable from electrical grade magnesium oxide powder. If the electric heating tube is the core component of home appliances, then electrical grade magnesium oxide is the core material of the electric heating tube for home appliances. Therefore, the stability, reliability and comprehensive quality of electrical grade magnesium oxide powder directly affect home appliances. Therefore, in Wang Jiqi's view, how to improve the quality of electrical-grade magnesium oxide is an important part of the company's long-term brand strategy that cannot be ignored, and it is also the key to serving home appliances well. He said: "By signing a scientific and technological strategic cooperation with Dalian University of Technology, Jiashun's technological advantages and R&D heritage will be improved. The choice to cooperate with the School of Electrical Engineering of Dalian University of Technology is based on the consideration that Jiashun produces electrical grade magnesium oxide powder and the The college's professional "correspondence", the study of the electrical major by the School of Electrical Engineering will help Jiashun solve and improve many technical problems arising from the application of electrical grade magnesium oxide to electric heating components." Wang Jiqi said frankly that the two sides are cooperating It took a long time to break in at the initial stage, but through the continuous efforts of both parties, a cooperation was finally reached, and practical progress was made in the field of "production, education and research" of electrical grade magnesium oxide.

How to sell magnesium oxide

In addition to contributing to the home appliance industry, Wang Jiqi also believes that this cooperation also implements the spirit of the "Several Opinions of the Central Committee of the Communist Party of China and the State Council on the Comprehensive Revitalization of Old Industrial Bases in Northeast China", as well as the provincial party committee and provincial government's important revitalization and development of Liaoning. action. This cooperation has achieved five goals. Wang Jiqi said that, first of all, it has promoted technological innovation and product upgrading of enterprises, achieved collaborative innovation construction between schools and enterprises, built a green and efficient scientific research platform, and achieved breakthroughs in related basic and common key technologies in this field. Second, to explore independent innovation and industry-university-research cooperation mechanisms to speed up the transformation of achievements. Third, form a sound management and R&D team. Fourth, explore new talent training models, improve the technical level and personnel quality of the industry, and implement open services. Fifth, build the enterprise technology research and development center into a research and development institution with distinctive characteristics and a training base for scientific and technological talents in the province's industry.

Focus on "production, education, research and application", and condense the core competitiveness of the industry

For a long time, Jiashun has been adhering to the core of "good quality, good faith" and the tenet of "those who value responsibility are winners, and those who value quality win the market", to build an industry brand and establish an industry model. Wang Jiqi emphasized that Jiashun Company has always been committed to the virtuous development cycle of China's electrical-grade magnesium oxide industry, and has been unanimously recognized and praised by the majority of electric heating enterprises and customers at home and abroad. "From being recognized by customers, to winning honors such as 'Quality Supplier' and 'Three Good Enterprises', to today's official signing of the 'Industry-University-Research' strategic cooperation agreement with Dalian Institute of Technology and Electricity, Jiashun has continuously adopted its own strategic layout, Enhance the core competitiveness of the industry and create a high-end brand in the magnesium powder industry." Wang Jiqi further said, "Dalian University of Technology has expressed full trust and support for Jiashun in this cooperation, and the cooperation between the two parties in 'production, education, research and application' will be further developed. new level."

During the interview, Wang Jiqi repeatedly mentioned the advantages of the "industry-university-research" cooperation model. He said that the industry-university-research cooperation model is a specific action plan implemented by enterprises and universities (research institutes) to achieve specific goals, and is a docking method to link the two. The formation of any model is actually a dynamic The result of the game is a balance achieved by both parties in terms of responsibilities, rights, interests, and risks.

How to sell magnesium oxide

Wang Jiqi said confidently that with the gradual deepening of the cooperation between Jiashun and the School of Electrical Engineering of Dalian University of Technology, it will surely cultivate more professionals in special magnesium materials for Jiashun, and create a strong technical team, so as to make the products better. Be precise and make the enterprise bigger and stronger. He also emphasized that cooperation with scientific research universities and R&D institutions is an inevitable choice for enterprises to create high-quality products. Through this cooperation, Jiashun is confident to contribute to the local magnesium industry. At the same time, Jiashun Company will strive to build a scientific research institution similar to the Magnesium Powder Research Institute in the future to pave the way for industrial upgrading. Therefore, Jiashun company and industry insiders are very concerned about and optimistic about this cooperation, and they are also confident in moving towards high-end and industrial upgrading!

Towards a high-end brand, the comprehensive quality reaches the international standard

Talking about this cooperation, Wang Jiqi is more willing to call it "the beginning of Jiashun's move to high-end magnesium oxide industry". For magnesium powder products, it is a re-upgrade of product quality, and it is a step towards high-end electrical grade magnesium oxide powder. beginning. "Through its own upgrade, it will achieve industrialization, quality and large-scale high-end electrical grade magnesium oxide." He said, "With the help of the systematic research and scientific research achievements of the School of Electrical Automation, Dalian University of Technology, the domestic electrical grade magnesium oxide will be solved. There are many quality and technical problems at present. It is very important for enterprise development and product upgrade.”

How to sell magnesium oxide

To improve technical ability, it is necessary to continuously learn and explore. Wang Jiqi said that this cooperation has laid the technical support and industrial advantages for Jiashun to become an international leading brand. In the future, Jiashun will be committed to the smelting, screening, modification, thermal processing, power processing, etc. of middle and high-end magnesium oxide. Integrated services in many fields.

Magnesium oxide supply

It is worth mentioning that under the current situation of good development of the global home appliance industry, electrothermal technology is still the core technology of home appliance products, and electrical grade magnesium oxide powder is the core technology of electrothermal technology and electrothermal products. However, the homogeneity of electrical grade magnesium oxide products in the market is serious and the competition is fierce, especially the competition of low-end products is cruel and lack of profitability. The high and mid-end electrical grade magnesium oxide products produced by Jiashun are the core products of the current competitiveness of the industry, with obvious advantages in the industry position, and have been in the forefront of the industry in recent years. Wang Jiqi told reporters that with the implementation of this cooperation, Jiashun Technology Center will comprehensively transform the achievements of production, education and research into new product development and new process transformation, and gradually transform into high-end functional magnesium oxide, nuclear-grade electrical-grade magnesium oxide, and automotive-grade electrician. High-end magnesia material products such as grade magnesia advance.

Under the technical blessing and industrial advantages of "production, education, research and application", Wang Jiqi said that the company will take the high-end product route in the next five years, and the sales and sales will maintain a steady growth between 10% and 20%.