On March 9, 2018, the 2018 China Electric Power Industry Chain Conference, guided by the China Electrical Appliances Association and hosted by "Electrical Appliances" magazine, was held in Shanghai. As an important supporting event of China Electric Power and Consumer Electronics Expo (AWE), the Industry Chain Forum has attracted much attention from the industry. Compared with other forums, the CLP Industry Chain Conference is gradually growing into an important platform for the supply and demand of upstream and downstream enterprises in the industry chain, the sharing of technical concepts, the prediction of industry development trends, and the seeking of harmonious development. It has become an important platform for more and more complete machine factories. Knowing suppliers and finding a fast track for ideal partners are playing an increasingly active role in the transformation and upgrading of the home appliance industry. At the same time, it has also attracted many upstream enterprises in the industrial chain to participate.

Build a big brand with the help of a big platform

It is worth mentioning that the theme of the 4th CLP Industry Chain Conference is to upgrade core technologies and build an industrial ecosystem. Compared with previous conferences, more complete machine manufacturers and many upstream accessories suppliers have been gathered. As a tertiary supplier, Wang Jiqi, general manager of Liaoning Jiashun Chemical Technology Co., Ltd., also came to the scene, and when interviewed by a reporter from "Electrical" during the forum, he explained the company's perfect magnesium oxide industry layout, the technical advantages of electrical grade magnesium oxide and The determination to build the magnesium powder industry is expressed.

At the Industrial Chain Forum, Wang Jiqi frankly stated that he hoped that through this expo, on this influential platform, more home appliance companies could understand the company and electrical-grade magnesium oxide products. So that Jiashun's brand and products have a chance to improve. "Especially with the help of the industry chain forum, Jiashun's product advantages and brand image are well displayed." Wang Jiqi, "Going out requires a platform. I am very grateful to AWE2018 for providing us with a platform to communicate with upstream and downstream customers. It is very important to be able to participate in this exhibition. It is an honor. As a third-tier supplier, we can communicate with upstream companies and customers more, establish more channels, and provide help for the long-term development of the company.”

As a tertiary supplier, Jiashun is also aware of the importance of "creating a brand". Wang Jiqi said that brand is an important cornerstone for the long-term development of an enterprise, and word of mouth is an important driving force for the marketization of enterprise products. Through a good brand and word of mouth, it provides reliable reputation information and solid cooperation momentum to the entire industry. It also plays a positive role in promoting the long-term development and cooperation between enterprises.

Combine vertical and horizontal, integrate into the industry chain ecology

Facing the packed industry chain forum, Wang Jiqi was also quite happy. As a tertiary supplier of special high-temperature magnesium oxide, professional industry forums are very important for enterprise promotion and publicity. Taking the whole machine manufacturing process of the Industry Chain Forum as an example, it attracted relevant persons in charge of the procurement, sales and technical research and development departments of home appliance manufacturers such as BSH, Haier, Midea, Hisense, and TCL. Look at the upstream supporting enterprises of home appliances, Huayi, Jiaxi Bella, GMCC&Welling, Anhui Wanlang, Embraco, Huangshi Dongbei, Fujian Saite, Ansheng Technology, Konig, Yimao Filter Media, Jiashun Chemical, etc. Suppliers also sent representatives to participate in the meeting. These companies put forward many new products, new processes, new technologies, new ideas and new concepts around the manufacture of home appliances.

Such an industry chain ecology is rare in the industry, and participating in the industry chain forum is a good start for Jiashun to "go global" as a corporate brand. To this end, Jiashun specially displayed new products of special high-temperature electrical grade magnesium oxide on the spot. Wang Jiqi said that this product is a special electrical grade magnesium oxide for electric heating tubes produced by our company with independent intellectual property rights. Its updated electrical performance and indicators have reached the international leading level. It has been put into the market for more than three years and has been well received and recognized by customers at home and abroad. I also hope that well-known home appliance companies at home and abroad will see Jiashun's brand and products. He said that in the field of home appliances, the special high-temperature electrical grade magnesium oxide powder produced by Jiashun has excellent electrical properties, super thermal conductivity, and has excellent properties such as low magnetic content, anti-hygroscopic performance and strong anti-sintering ability. It has passed the practical application and testing in high-end electric heating elements, and various comprehensive electrical performance indicators have been recognized by domestic and foreign high-end electric heating element manufacturers. Jiashun's new products have been sold well in more than 40 countries, including the United Kingdom, Italy, Turkey, Russia, Brazil, South Korea, Poland, etc. The high-quality high-end electric heating elements produced with special high-temperature electrical grade magnesium oxide powder involve washing machines, air conditioners, water heaters, ovens, microwave ovens, etc. High-end home appliances, and by supplying magnesium powder for electric heating tube companies, it has established cooperative relations with well-known high-end home appliance brands at home and abroad.